In the 1920s Hollywood movie stars were attracted by the hot dry, sunny weather and seclusion. Architectural modernists flourished with commissions from the stars, using the city to explore architectural innovations, new artistic venues, and an exotic back-to-the-land experiences. Inventive architects designed unique vacation houses, such as steel houses with prefabricated panels and folding roofs, a glass-and-steel house in a boulder-strewn landscape, and a carousel house that turned to avoid the sun's glare.
In 1946 Richard Neutra designed the Edgar and Liliane Kaufmann House. A modernist classic, this mostly glass residence incorporated the latest technological advances in building materials, using natural lighting and floating planes and flowing space for proportion and detail. In recent years an energetic preservation program has protected and enhanced many classic buildings.
Culver (2010) argues that Palm Springs architecture became the model for mass-produced suburban housing, especially in the Southwest. This "Desert Modern" style was a high-end architectural style featuring open-design plans, wall-to-wall carpeting, air-conditioning, swimming pools, and very large windows. As Culver concludes, "While environmentalists might condemn desert modern, the masses would not. Here, it seemed, were houses that fully merged inside and outside, providing spaces for that essential component of Californian—and indeed middle-class American—life: leisure. While not everyone could have a Neutra masterpiece, many families could adopt aspects of Palm Springs modern."
Hollywood values permeated the resort as it combined celebrity, health, new wealth, and sex. As Culver (2010) explains: "The bohemian sexual and marital mores already apparent in Hollywood intersected with the resort atmosphere of Palm Springs, and this new, more open sexuality would gradually appear elsewhere in national tourist culture."